Handle is an innovative start up with a circular approach and a strong belief that used beauty packaging isn’t waste, but a raw material which can be repurposed. They collect beauty packaging from salons, retailers and consumers, then recycle and repurpose the different materials to create a premium range of beauty accessories, all the handles are made entirely from the material they recycled. What materials they don’t use, they sell back to the manufacturers of beauty packaging to be used again.

We worked with the founders from the early stages, creating the visual identity which we rolled out across packaging, print and digital. The brand visual takes its fluid forms from the patterns in the compressed material and typographic treatments using a sans and serif, which reinforces the process of repurposing of different elements to make something new.

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