Beanstory, a subscription based service for direct to consumer beans, was born with a clear intent to reconnect people to what they eat, where their food comes from and the profound impact their everyday choices have.
With a selection of 9 bean varieties consciously sourced from select organic farms around the US, the packaging needed to be bold and considered yet flexible enough to allow for future products. Blok designed a typeface inspired by the shape of a bean and the letter “B” that is ownable and recognizable, giving room for constant play.
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