Mama Mexa is a brand new pop-up taqueria, serving up delicious healthy fast food that celebrates family, friends and fun.

Strategically Seachange wanted to create a solution that embodied the spirit of Mexican culture, but avoided the obvious ‘Mexican pastiche’ that typifies most Mexican canteens because they all seem to look the same.

Looking into Mexican history, they discovered the importance of Mexico’s flora and fauna which is home to many of the world’s most exotic blooms. In Mexican culture, flowers and flower arranging are steeped in symbolism, rituals, myths and celebration from ancient times to present. Home gardens, markets, shrines and altars come alive with an abundance of colourful bouquets.

Sechange took inspiration from this, and created a totally bespoke and overly flamboyant wordmark, which evokes a sense of floral bloom, bursting at the seams. Each letter comprises a set of varying width petals, giving it an eccentric energy.

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